Lining Will Jointly Launch The Capsule Series At The Age Of 30.

Recently, Lining group has publicly announced that the capsule series with the international Kungfu star Jackie Chan will be released in January 18th at the Pompidou Art Center in Paris, France.

According to Lining group, with the brand approaching 30th anniversary, it will expand the volume of publicity and the international layout.

Lining, executive chairman and chief executive officer of the group, said: "this cooperation stems from long-term friendship and willingness to cooperate. Chan has been deeply involved in the design process, integrating his personal experience and martial arts expertise for many years, which is embodied in all aspects of the product, and he also attaches great importance to the details and quality of the products. Both sides expressed the hope that this work will reflect the true Chinese culture.

This series will only be sold in more than 7300 authorized and direct outlets in China. Lining also revealed that the brand will launch other projects to celebrate its 30th anniversary.

In fact, the origin of Lining and Chan has long been opened. In early 2018, by the invitation of Tmall "New York China day", Lining first landed in New York fashion week, with the theme of "enlightened" as the theme, interpreting the trend of the future movement and adding the word "China Lining" into the costumes, bringing the Chinese sports fashion to the international fashion industry. This series of tidal clothing rapidly became popular in the world, and was regarded as an important turning point in the history of brand development.

In 2019 fashion week, Lining's Enlightenment 2.3 X Cheng Long series was released. These two enlightened Dao 2.3 are the joint version with Cheng Long. The part of the shoe is a layer of bandage design, the middle bottom is EVA plus rubber combination, shoes are written in the long character.

In 2018, when Lining first arrived in New York, he became the first Chinese fashion brand to enter the New York fashion week. It was fashionable, personalized and cool. The concept of new piercing through products was greatly satisfied with the fashion pursuit of young consumers in the new situation of consumption upgrading.

So Lining's crossover can be seen, such as the combination of Lining and the people's daily. At the 1984 Losangeles Olympic Games, Mr. Lining won three gold medals, and the people's Daily reported Lining's winning news to the whole nation.

In 1990, Lining's trademark was collected publicly by the people's daily. Such historical opportunities contributed to the successful cross-border of Lining and the people's daily.

In March 2019, Li Ning Co announced a strategic agreement with millet ecological chain enterprises and millet Bracelet developers, to jointly build a new generation of smart running shoes, and will explore the health field of big data, and announced the march into the field of intelligent sports.

It is understood that the basic form of cooperation between the two is that Lining is responsible for the production of running shoes, and Hua Mei is responsible for intelligent research and development. The two running shoes were built with the "smart core" component developed by Hua Mei. The individual chip was placed in the shoe box independently, and the consumer installed it in the groove of the sole. Through its millet sports APP, Lining intelligent sneakers can provide runners with the functions of running time, speed, pace, and running suggestions.

According to the latest report, in the third quarter of 2019, Lining's same store sales increased by 10%-20% over the same period last year, and retail sales grew by 30%-40% lower than last year.

In the first half of 2019, Lining's revenue reached 6 billion 255 million yuan, up 32.7% compared to the same period last year, and the net profit of shareholders reached 795 million yuan, an increase of 196% over the same period last year.