Distributors: Five Management Methods To Create An Efficient Team

Dealers in today's marketing competition, along with the traditional circulation channels shrink, more and more manufacturers directly supply terminals, and therefore need a large number of outstanding local marketing talents. At this time, many smart manufacturers first consider digging people from dealers, because distributors' business personnel are proficient in the industry, and enter the company quickly and work well, and maybe he himself has made good achievements for the company in the dealer, so many dealers friends are very puzzled how to manage their own business team and retain talents.

The following aspects:

1, careful management

In modern management, humanized management has been more and more widely used by enterprises in their management. People are not as grass and grass as dealers and their own business people get along with each other. The old saying goes: far from knowing horse power and seeing people's heart for a long time, managers must be concerned about the following people, regardless of difficulties in their work and things in life. They must have a strong backing for their business personnel, so that they can always have a backing and sense of security in the front-line work, and can give the business people enough face to make them feel that they and the company are always one.

The company can't afford to go to a certain store for a long time, and the company's entry fee is no more than 2000 yuan, but the store's attitude is very firm. It must be 4000, and the product sales season is coming. The business man has to compromise and sign the contract. According to the principle, this is definitely not allowed. The contract is sent to the dealer. When the dealer seals there, the dealer does not get angry immediately. He carefully studied the contract and found that the quantity of the product is far more than that of the company. What's more, it has greatly shortened the accounts. Therefore, he not only built up a chapter, but also specially praised the salesperson. I have met a dealer's business personnel, in order to promote stores in the busy season, and sign the company's prescribed entry fee and be praised by the boss.

We should not just look at the outcome, but also understand the process and see the nature and causes of the problem. Do not jump to conclusions too often.

2, salary management

The salary of the salesperson's business personnel is mostly a month's basic salary, and then the business commission is finished. This is not very scientific. Although the distributor is a small business, it must learn from the large enterprises and divide the salaries in a variety of ways, so that it can not only better manage the business people, but also reflect the humanistic care of the company.

For example, the division of wages into basic salary, commission, attendance, pportation, insurance, accidents, communications, and even house subsidy, which makes business people feel much concerned, in summer cooling costs and heating costs in winter, and so on, so that business people feel that they are not working at a small company running at any time.

It's a company that is very hopeful about the future.

3, wine table meeting

At meetings, we usually think of spacious and bright conference rooms, orderly tables, chairs and stools. When managers speak, the underneath business people are doing their work notes.

As a distributor, it is not necessary to learn big enterprises at this point, but it may be better to put the work conference on the table.

At the wine table, everyone will be very relaxed.

As a manager, he can play the guessing game with his own business people at a table, which will make the business personnel feel that the boss is very easy-going, and the joys and sorrows of the work will be discussed while drinking. The communication between the upper and lower levels is the most authentic in the zero distance, and the fact that many businesses in China are made on the wine table can be found everywhere.

Therefore, the author recommends: dealers friends, your work conference to the wine table, it must be effective! I have participated in a dealer friend's wine table meeting, during the table, everyone said, "200 grams, one said:" five pieces, one will say: four yuan two, one answer: 400 grams.

If I say something wrong, I will drink. Later, I find that every salesperson in the company is backward in the price list of the company's products, because they won't lose when they are having a drink at a company.

4, learning management

In the modern marketing competition, there is no certain marketing knowledge. It may not be able to say that people will be able to say so. Therefore, whether they are selling friends or business people, they must study hard at work and encounter scientific problems to analyze and study. It is not enough just to bear hardships and hardships and cleverness. They also need to have certain marketing knowledge background. Many large enterprises often carry out knowledge training and knowledge contest activities to improve their personal qualities. Therefore, making dealers friends become "learning type" dealers and "learning business personnel" is helpful to the whole business entity.

5, outlet management

Most of the young people of the dealers are ideal and enterprising. They will learn and grow in their continuous work. As managers of business people, they should actively encourage them to grow up. Most of the business people share the same ideals. They believe that one day they will become their own owners. It is a good thing for them to be a dealer. Don't be afraid that their losses will affect their products, but encourage them to start their own businesses and achieve their dreams.

I have a good friend who is now a provincial agent for a liquor brand. He told the author that he did this step today. The lower distributors of the existing distribution network were basically those who had made the two batch of business when he recruited those business people. He encouraged them to start their own businesses, so that they could make a small wholesale and distribute small agent. They also grew slowly step by step, like these people, who had made the municipal agent and became the provincial famous agent. He said that the way out for the salesmen is also to give way to their own business!

In short, in modern management and management, as a distributor, the management of their own business personnel is carried out by using the way of empathy, managing things in a variety of ways of thinking, dealing with simple problems, dealing with complex problems, and dealing with simple problems, and how Guan Jian makes good use of human based management. This will make business more durable and make business bigger and bigger.