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The Application Of Strategic Information Management In Business War

2008/7/11 10:20:00 41745

从理论来源的角度考察，战略信息管理可以视作战略管理与信息管理的交集，是一种跨领域的管理活动；

From the perspective of strategic planning, strategic information management can be regarded as the development process of information strategy, the formulation, implementation, monitoring, adjustment of enterprise information function strategy and its integration with business strategy.

From the perspective of domain analysis, strategic information management can be regarded as a relatively independent functional area spanning all the field of enterprise activities. It is a multifunctional field around planning, budgeting, organizing, commanding, controlling, coordinating and training around information, information technology, information personnel, information equipment and other related resources.

美国Ernst & Young公司信息技术和战略中心的研究员James V. McGee和Laurence Prusak在《Managing Information Strategically》一书中提出了一种战略信息管理理论。McGee和Prusak的战略信息管理理论侧重探讨了以下问题：

(1) information and strategy design.

This part first analyzes the company strategy as a whole from the perspective of information, points out that the advantages of information technology are easy to imitate, so it can not be sustained. Only by continuously improving information management can we distance ourselves from competitors. Secondly, it discusses how information can promote the design of traditional strategies and create opportunities for new strategies; thirdly, it explores the issue of competition and cooperation in the field of e-commerce.

(2) strategy implementation: information process, infrastructure and politics.

This part focuses on how the information management within the organization affects the implementation of the strategy, including information management process, information infrastructure and information politics model.

(3) linkage design and Implementation: measurement, feedback and learning.

This part focuses on the central role of information in connection design and implementation, including information and management process, information and organizational learning.

Poel, an information management scientist in Holland, put forward another theory of strategic information management in the book "Theory and Practice of Information Strategies".

Poel believes that information strategy belongs to two fields of enterprise strategic management and enterprise information management, and is the link linking these two fields.

In the field of enterprise information function, strategic information management is growing in two directions: along the technical direction, through data processing, management information system, strategic information system, IT strategy management, the integration of business strategy and strategy has finally been realized, and strategic information management has been formed; along the direction of information resources, through document management (including archives management, record management and library management) -- science and technology information management -- competitive intelligence analysis -- strategic planning, and ultimately relying on strategic information system, it has created a new field of strategic information management.

When the two main streams of enterprise information function reach the height of strategic information management in different directions, information technology and information resources have become self-contained. What we need to do is to institutionalize and organize the new "information functional body" that is self integrated through information system, so as to maximize the role of information function.

Strategic information management itself is a unified research field and theoretical system. It consists of three parts: interrelated information technology management, information resource management and electronic commerce management.

From a diachronic point of view, these three parts are developed in turn. Generally, they first introduce and develop information technology, then focus on information resources construction, and finally form an e-commerce function. This process is also the process of enterprise informatization. From the synchronic point of view, these three parts form a company's information structure from bottom to top, representing the information management concept of enterprises and embody the accumulation of information management in enterprises.

Information technology management is the foundation of strategic information management, and its core task is to design and establish the system structure that is integrated with the business of a company, give full play to the role of information technology in the operation and management of enterprises, and rebuild the core competitiveness and competitive advantage of enterprises.

Information resource management is the core of strategic information management. Its main task is to excavate, collect, organize, analyze and spread information resources that support enterprise decision making, improve the quality and success rate of decision making, increase the information content of products or services, promote the innovation activities of enterprises and speed up the pformation and pformation of enterprises.

Network business management is the extension of strategic information management, and the information of traditional business. Its main task is to realize mass customization and service by means of information technology and information resources, and create competitive advantages of enterprises in the Internet age.

Strategic information management is also a process based on information strategy. It consists of three links: information strategy formulation, information strategy implementation and information strategy control.

When formulating information strategy, we should first straighten out the relationship between information strategy and enterprise business strategy and overall strategy, comprehensively and deeply analyze the external and internal environment of enterprise information function and its changing trend, identify key factors that affect the formulation and implementation of information strategy, and formulate, evaluate and select enterprise information strategy in a targeted way.

In the implementation of information strategy, we must first establish and cultivate information value and information culture to adapt to the development of the times, establish information organization and information team to adapt to the development of enterprise strategy, constantly adjust and improve the way of resource allocation, strengthen the coordination and synergy between information function and other business functions and management functions, and maximize the role of information resources in reducing risks, improving efficiency, improving results and promoting innovation, and so on, and effectively support the realization of strategic goals and strategic pformation of enterprises.

In the process of strategic control, we must first establish a scientific and reasonable evaluation index system, dynamically track the implementation process of enterprise information strategy, conduct real-time analysis with the enterprise's information strategic objectives and implementation conditions, and timely adjust and correct strategies according to the changes of internal and external environment, so as to ensure the sustainable development of enterprises.