Heshan Will Build The First Shoe Research And Development Center In The Province

In December 18th, the feasibility study of Guangdong footwear engineering technology research and development center will be held in Heshan. Heshan City, as a supporting unit, is expected to become the first technology R & D center of footwear industry in our province.

The demonstration will be organized by the Guangdong provincial science and Technology Department, the Guangdong provincial development and Reform Commission and the Guangdong economic and Trade Commission. The 5 experts from the Guangdong light industry group, China shoes news and other enterprises and media have made on-site demonstration.

The expert group has proved that the Heshan city high shoe industry leather goods Co., Ltd. declared that the Guangdong shoe industry engineering technology research and development center set up a feasible plan, the organization is reasonable, the research and development direction is clear, is consistent with the "Guangdong Province Engineering Research and development center management method" request, unanimously agreed to pass the demonstration, proposed the provincial competent department to approve the establishment.

There is an urgent need to upgrade the footwear industry in the Pearl River Delta region. In recent more than 10 years, China's footwear industry has been developing rapidly.

At present, in the world's annual output of 15 billion pairs of shoes, the "made in China" has more than 10 billion pairs, China has become the world's largest footwear manufacturing base and footwear exporter.

The Pearl River Delta is China's largest footwear manufacturing and footwear export base, and its products are exported to the world. 1 of the world's 3 people wear shoes from the Pearl River Delta.

However, in recent years, the footwear industry in the Pearl River Delta is facing severe challenges and challenges due to various reasons.

The exchange rate of RMB against the US dollar has risen all the time, making the price advantage of export products no longer; the adjustment of export tax rebate, the shortage of land, the rise of labor costs and the rising cost of raw materials have increased the operating costs of enterprises; while shoe manufacturers in Jiangsu and Zhejiang are developing their own international marketing channels while expanding their sales channels, they have intensified their research efforts to speed up the pformation of the new technology of the traditional shoe-making process, and are more competitive than PRD shoe manufacturers.

Additional information shows that many shoe companies are pferring to Southeast Asia and Mekong river basins.

In addition, as China's footwear industry continues to grow, the number of footwear exports has also increased rapidly, and the western countries' trade barriers to China's footwear industry are increasing.

In the face of these problems, the footwear industry in the Pearl River Delta has been seriously affected by the export of labor-intensive products, and thousands of shoe companies have closed down and migrated, causing the reflection of the Pearl River Delta footwear industry: low cost, low profit, lack of independent brand and labor-intensive manufacturing enterprises with low technology content have no core competitiveness. Once the low cost comparative advantage is lost, they are faced with a production crisis or even a survival crisis. Therefore, the current upgrading of the footwear industry in the Pearl River Delta is imminent.

In the background of the urgent need for industrial upgrading, the relevant departments of the province are going to build a Guangdong footwear industry technology research and development center, and Heshan has the favorable conditions of weather, geography, and human resources. This year, the entire Guangdong shoe industry has been impacted, and the industrial upgrading is urgently needed. Heshan's geographical conditions are excellent, and it is also a famous shoe manufacturing base. The Heshan municipal government has repeatedly issued information this year to support and encourage the shoe industry to take the brand road.

The shoe making industry has a long history and a large scale, and is an important production base in the footwear industry of the whole province. (Heshan has won the "Guangdong men's shoes production base" this year. At present, it is actively declaring the title of "China's men's shoes production base"). In the case of a large number of shoe factories in Dongguan and other places, the Heshan footwear industry is well resisting market risks. Therefore, the expert group has chosen to listen to the experience of the city's company's high tech Shoes Co., Ltd.

A more critical point is that the Heshan must Deng shoes and leather products Co., Ltd. has obvious advantages in terms of equipment, technology, brand, talents and information.

The expert group has proved that Heshan must be a high priority company in leather shoes industry, which has complete and complete materials and detailed contents. Moreover, the company has strong economic strength and better economic benefits, and has advanced domestic and foreign experimental equipment and research and development of the necessary technical equipment, and has a group of R & D and design professionals.

What is worth mentioning is that the company attaches importance to industry university research cooperation, has established cooperative relations with relevant institutions of higher learning and R & D institutions in China, and has formed the operation system of Industry University Research Institute, which has provided technical guarantee for the establishment of a provincial engineering center. Therefore, the expert group agreed that the Heshan city should be approved by the provincial competent authorities through demonstration.

After the completion of the construction, the footwear industry in Guangdong is upgraded effectively. Reporters learned that the shoe engineering and technology research and development center is not only serving the footwear industry in the Pearl River Delta region, but the shoe making industry in the whole province.

After the completion of the R & D center, R & D, design, processing, testing and multimedia centers will be set up to promote the upgrading of the footwear industry in the whole province.

It is expected that the construction center will have a high-quality R & D and design team. Every year, 1 to 2 types of shoes with high technology content, new shoe materials, new functions and styles can be developed and designed. With the CAD/CAM integrated manufacturing technology, the design and manufacture of the new shoe type will save a lot of labor, shorten the product listing period, and greatly improve the profitability of the enterprise. The engineering center will also carry out professional training for the employees in phases, so as to improve the staff's work and comprehensive quality, and hold a variety of industry technical exchange meetings once or two times a year.

The R & D center will focus on tackling the research and development of high-end shoe materials in a certain area, improving the design capabilities of footwear styles and functions, improving the comfort of wearing, upgrading the product grades, and fundamentally promoting the pformation of the footwear processing enterprises in the Pearl River Delta from the export of labor-intensive products to the capital and technology intensive high value-added products.

Yang Jing: editor in charge